Archive for March, 2015

Unique Destinations and the Strong Dollar are making International Travel More Affordable than Ever

New York, NY (PRWEB) March 26, 2015

For years the perception was that international travel by Americans was cost-prohibitive and the thought of visiting the Far East or Africa was something relegated only to the National Geographic Channel. While Greg Geronemus, co-CEO of smarTours, maintains that international travel was always more affordable than advertised, the recent strength in the U.S. dollar has certainly helped dispel the myth. This month, ExpertFlyer went One-on-One with Mr. Geronemus who shared his thoughts about where to find the bargains, how to find the perfect destination for you, and how to determine if a package tour or value-based tour is right for you.

During the interview, Mr. Geronemus confirmed that trips to Europe offer greater value than they did even a year ago. But he also raised the idea of visiting countries like Japan and South Africa, which he claims have been unfairly victimized by the misconception that they are unaffordable and out of reach for the American traveler. Europe is just a small part of the picture, and the movements of the Rand and Yen have been even more substantial, explains Geronemus. South Africa and Japan are two amazing destinations that are now much more affordable and should not be missed.

In addition, Geronemus explained how Cuba has generated tremendous buzz among travelers, but reminded us travel to Cuba is relegated to specific permitted reasons as outlined by the U.S. Treasury. smarTours offers a People-to-People program, a fully-scheduled trip with interactions with the locals. While it may seem rigid on the surface, it really makes for a more enriching, eye-opening experience.

International destinations from the U.S. have increased in popularity over the last several months due mostly to the strengthening of the U.S. Dollar, said Chris Lopinto, president and co-founder of As other countries vie for our discretionary travel dollars, we will continue to see affordable deals from amazing parts of the world and companies such as smarTours become a great way to quickly and effectively organize a great vacation.

To read the entire interview with Greg Geronemus, please visit ExpertFlyer’s blog.


smarTours was founded in 1996 with one goal in mind: to provide high quality, exciting group tour packages to some of the most fascinating countries in the world at the lowest possible price. The team at smarTours believes deeply that high quality international travel should be affordable, and we work tirelessly to deliver affordability. All of our tours include the following features:

1. International airfare from the U.S. on major scheduled airlines

2. Deluxe and first class hotels in convenient locations

3. Interesting, in-depth excursions and sightseeing, and

4. Professional, knowledgeable, and caring English-speaking local guides.

Our tours, which we stand behind as Best Travel Bargains, have received considerable press coverage over the years from the likes of the Washington Post, New York Times, Los Angeles Times, and USA Today, among many others. And smarTours has been the recipient of several prestigious awards for providing some of the best value in travel, including: Best Provider of Vacation Package Deals to Europe or Asia (2012 Travelzoo Awards) and Best Priced Packages to South Africa (2010 Ubuntu Tourism Awards).


Each month, ExpertFlyer’s One-on-One blog goes face-to-face with the travel industry’s leading decision makers to discuss and address topics relevant to many of today’s business and frequent travelers. was conceived and created by an eclectic team consisting of a veteran elite tier frequent flyer, an airline captain and corporate travel manager, and information technology professionals to deliver a 24/7 real time powerful air travel information service. The company provides its subscribers and corporate travel managers alike with a complete, concise and efficient way to access the ever-changing details of worldwide air travel information. For more information, please visit

Stuck in the middle seat again? Download the free Seat Alerts app from ExpertFlyer and get the window or aisle seat without hassle or frustration.

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Posted by - March 31, 2015 at 6:16 pm

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King Arthur Flour Hires Beth Kluge as Vice President of Sales [Headshot Included]

Norwich, Vermont (PRWEB) March 30, 2015

For Immediate Release

King Arthur Flour hired Beth Kluge as Vice President of Sales. Kluge brings 25 years of experience of sales leadership in the bread and baking industry and will oversee wholesale product sales.

Beth possesses a wonderful balance of strategic thinking, the natural ability to build connections, and a passion for driving business efforts, said Karen Colberg, King Arthur Flour Co-CEO and Chief Marketing Officer. Beth will be instrumental in the continuous growth of King Arthur Flour as we leverage and strengthen our distribution throughout the country.

What really interested me in King Arthur Flour was how it is a mission-driven company based on bringing people together through the joy of baking, said Ms. Kluge. I am excited to work with a company that values its employees and the community.

Ms. Kluge added that her focus will remain on bringing traditional, specialty, and gluten-free flours and mixes to bakeries and consumers.

To download a headshot of Ms. Kluge, please go here


Katie Walker

King Arthur Flour

Public Relations Manager

202-997-9020 – cell


About King Arthur Flour

Celebrating its 225th Anniversary, King Arthur Flour is America’s oldest flour company and premier baking resource, offering ingredients, mixes, tools, recipes, educational opportunities, and inspiration to bakers everywhere since 1790. The company’s high-quality flour is available in supermarkets nationwide. Additionally, more than 1,000 tested and trusted baking tools and ingredients are available through King Arthur Flour’s Baker’s Catalogue, online at, and at The Baker’s Store in Norwich, Vermont. King Arthur Flour has been 100% employee-owned since 2004 and became a founding B (Beneficial) Corporation in 2007.


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Posted by - March 31, 2015 at 3:28 am

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eZanga Discovers Insidious Click-Fraud Threat Harming Advertisers and Consumers

Middletown, DE (PRWEB) March 05, 2015

Digital marketing company eZanga, a business that specializes in online advertising and publishing services, has discovered and identified a new string of click-fraud technology similar to the Chameleon Botnet uncovered by in 2013.

The findings show that hackers have found yet another way to access thousands of machines by creating a string of fraud that nestles itself in browser plug-ins. Because of this, thousands of ordinary consumers are at risk of unwittingly installing corrupted plug-ins, ultimately causing advertisers to lose money from invaluable clicks.

These click bots are able to then take control of web browsers and alter them in such a way that users are completely unaware theyve become part of a click bot farm. Due to this technologys unsuspecting nature, the malware is able to run longer, as users are completely oblivious to its existence and therefore dont eradicate it. As a result, more ads receive invalid clicks and, potentially, more personal data is stolen from affected users.

In addition to committing click-fraud and stealing personal information, hackers use this string of fraud to inject scripts onto unsuspecting websites to produce other kinds of income. This includes dropping tracking pixels for companies that pay, and injecting hack scripts to make it easier to hack sites with high traffic. Currently, several third-party platforms are missing this new fraud string and counting it as good traffic.

If more ad networks and site owners simply add an additional code to their website, it will help eliminate this new type of fraud, said eZanga CEO, Rich Kahn. As an industry we tend to compete with each other in solving the same issue. However, if we work together, we can accomplish our common goal much faster.

If this new string of fraud continues to go unnoticed, it can result in a loss of millions of ad dollars, and the theft of sensitive data from countless people. Fortunately, companies like eZanga specialize in combating this kind of threat, and can point advertisers in the right direction to avoid falling victim to fraud. With its refined resources, it can notify you if your network is affected by the fraud string, and then provide you with the ability to block negative actions that affect your site and your clients. You will be surprised what you find when you start logging this data.


eZanga is a digital marketing company that helps companies grow their business through multiple advertising solutions, including pay per click and cost per call. Since their launch in 2003, eZanga has grown from a tiny tech startup to an award-winning small business. eZanga has been on the Inc. 500|5000 list for five consecutive years and has been recognized as one of Philadelphia’s fastest growing companies by Philly100, Deloitte and SmartCEO Magazine.

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Posted by - March 30, 2015 at 7:17 am

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small business marketing ideas,innovative business ideas Looking for a internet home business opportunity? Here’s a legitimate home business opportunity. Get to do the things you love. Come to our site and see for yourself.

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Posted by - March 29, 2015 at 9:15 pm

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NASBA Names New Chief Information Officer

Nashville, TN (PRWEB) July 25, 2013

The National Association of State Boards of Accountancy (NASBA) has named Cheryl Farrar as Chief Information Officer (CIO). Previously, Farrar acted as interim Chief Technology Officer (CTO) to NASBA preceding her full-time appointment.

Farrar brings more than 15 years of IT leadership experience in the areas of application systems development and maintenance, enterprise strategic sourcing, infrastructure management, and service provider management.

During her time as CTO consultant to NASBA, the Association achieved tremendous progress in the assessment and stabilization of its information technology organization and systems. Currently under Farrars leadership, NASBA is nearing the final development stage of modernizing a major system to support NASBAs CPA Examination Services (CPAES) division.

We look forward to Cheryl Farrar introducing new and innovative ideas that will not only support NASBAs information technology initiatives, but also the organization as a whole, said NASBA President and CEO Ken L. Bishop.

Prior to her new role at NASBA, Farrar served as an IT management consultant with The Kelso Group, a Nashville based technology management consulting firm. Prior to joining The Kelso Group, she served as Senior Vice President for Strategic Sourcing with Universal Music Groups global IT organization. As Senior Vice President, Farrar was responsible for establishing the overall service provider and IT sourcing direction and management for the organization, and for providing leadership in the vision, planning, designing, implementation and maintenance of various critical information systems.

A graduate of Pierce College with a Liberal Arts Associates degree and The University of Phoenix with a Bachelors degree in Business Management and Administration, Farrar is also the founder of the Spirit Oaks Ranch Equine Therapeutic Center (Los Angeles, CA) and White Fawn Farm Equine Therapeutic Center (Nashville, TN). Both centers specialize in providing equine therapeutic services to children with disabilities.


Celebrating more than 100 years of service, the National Association of State Boards of Accountancy (NASBA) serves as a forum for the nations Boards of Accountancy, which administer the Uniform CPA Examination, license more than 700,000 certified public accountants and regulate the practice of public accountancy in the United States.

NASBAs mission is to enhance the effectiveness and advance the common interests of the Boards of Accountancy in meeting their regulatory responsibilities. The Association promotes the exchange of information among accountancy boards, serving the needs of the 55 U.S. jurisdictions.

NASBA is headquartered in Nashville, TN, with satellite offices in New York, NY, and San Juan, PR, and an International Computer Testing and Call Center in Guam.

To learn more about NASBA, visit

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Posted by - March 29, 2015 at 11:27 am

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Lennar Homes Tampa Selects PP+K as Agency of Record

Tampa, Florida (PRWEB) March 27, 2015

PP+K, a leading full-service advertising agency and production company, today announced the addition of Lennar Homes Tampa to its roster of clients. Currently offering homes in 28 communities in the greater Tampa Bay area, and with plans to add more than half a dozen new communities this year, Lennar Homes Tampa has turned to PP+K to build and execute best-in-class marketing and communications efforts.

We are ecstatic to forge this partnership with Lennar as its agency of record, says Tom Kenney, Executive Creative Director at PP+K. Were prepared to help them have a breakthrough year.

The Tampa-based advertising agency will be tasked with helping Lennar drive even more traffic into their communities and Welcome Home Centers, ultimately driving an increase in sales and top-line growth.

We are very impressed with what PP+K has brought to the table so far, says Steve Seeger, Director of Sales and Marketing at Lennar Homes Tampa. Were looking forward to leveraging PP+Ks strategic and creative ideas to help Lennar Homes widen its lead as the #1 homebuilder in the Tampa Bay area.

PP+K will work with Lennar to provide a full suite of deliverables including brand strategy, media buying and planning, creative development, digital and social media and public relations.

About PP+K

PP+K is a Tampa-based, full-service advertising agency and production company that helps clients develop creative solutions to business challenges. From initial concepts to final placements, PP+K specializes in the full spectrum of development, deployment and testing.

About Lennar Homes Tampa

Lennar is the #1 homebuilder in the Tampa Bay area, considered to be one of Floridas most vibrant and exciting hubs for commerce, entertainment and world-class living. Lennar has dozens of communities with new townhomes and single-family homes for sale in every price range in the best locations in the greater Tampa Bay area, including Hillsborough, Pasco and Polk Counties.

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Posted by - March 28, 2015 at 8:16 pm

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IB Business and Management Business Organisation and Environment 1 2 Types of Organisations IB Business and Management Business Organisation and Environment 1.2 Types of Organisations.

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Posted by - March 27, 2015 at 7:29 pm

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Latest Business Advertising News

France Plans to Ban Advertising with Anorexic Models
PARIS, France — France's health minister says she supports plans to criminalize the use of advertising with anorexic models in France. The measure would put France, a world capital of fashion, among countries like Israel and Spain to crack down on the …
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Bank Mutual retains Stir for advertising, marketing
Bank Mutual ranked third among Wisconsin-based financial institutions for total assets and fourth for deposit-market share. Senior Reporter Rich Kirchen covers health care, sports business, politics and media/advertising for the Milwaukee Business Journal.
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How Google Is Fixing Its Small Business Problem
“At that time, there was big problems with AdWords,” said DeMike, speaking at Borrell Associates' Local Online Advertising Conference in New York. DeMike said that over half of the small businesses using the search advertising product would lapse …
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Posted by - March 27, 2015 at 3:15 pm

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Fort Myers, FL (PRWEB) March 18, 2015

GOLOCAL celebrates the best local marketing initiatives of national brands. Finalists will be showcased and winners announced at BIA/Kelsey NATIONAL, March 25-27, in Dallas.


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Posted by - March 27, 2015 at 9:23 am

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Aerospace Engineer Management Salary

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Posted by - March 26, 2015 at 3:32 am

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Latest Free Small Business Advertising News

Civic, town groups adapt Cidewalk app for outreach
Melissa Roiter, owner of Yummy Mummy Bakery at 72 East Main St., uses the Cidewalk app on her smartphone. She began using Cidewalk to promote her bakery after using the service as part of the Shop Westborough Initiative during the holidays.
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Upper Bucks Small Business Conference held early in new location
… March date drew visitors to the 20th annual Upper Bucks Small Business Conference 2015 yesterday for an opportunity to network, visit the Perkasie Campus of Bucks County Community College, learn about small businesses and sit in on free seminars …
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UPS Launches 'United Problem Solvers' Campaign
"What we're doing as we evolve 'Logistics' is show how our people can solve problems for our customers, whether they are small businesses or large enterprises," Ms. Healy said. A 60-second TV spot showcases entrepreneurs, inventors, small-business …

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Posted by - March 25, 2015 at 10:16 pm

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Newspaper Advertising for a Home Based Business Newspaper advertising for a home based business. Call 800-334-4500 With Last Second Media, your company can access the power of Yellow …

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Posted by - March 25, 2015 at 9:15 am

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Dr. Patrick McCaskey Discusses the New Major in Business Marketing and Management

Dr. Patrick McCaskey outlines the requirements, skills, and abilities needed to succeed in Business Management and Marketing at Millersville University.
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Posted by - March 24, 2015 at 11:33 am

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Small Business Marketing Tips :: Local Business Marketing Advice

Small Business Marketing Tips & Local Business Marketing Advice at – President Brian Tucker highlights challenges many local small and mid-size business owners face…

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Posted by - March 24, 2015 at 11:16 am

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WordWatch Joins SEMpdx as AdWords Partner

San Jose, California (PRWEB) March 14, 2012

WordWatch and Portland-based SEMpdx have announced that they have become search engine marketing industry partners. SEMpdx is a group of local search engine marketing professionals and local businesses. They work together to improve the quality of their work and build credibility for Portland as a national search engine marketing hub.

This is a great opportunity for us to work directly with active search engine marketers and get them to see what we offer, Chris Bauman, VP of business development for WordWatch, said. Were happy to help the group of business owners and consultants with our AdWords tools and look forward to forging a strong connection with them.

WordWatch, the AdWords bid management startup is offering SEMpdx members a special price when they sign up for a WordWatch account through the SEMpdx website.

About WordWatch:

Founded in 2009, WordWatch is an online AdWords bid management application designed for small business advertisers, marketing consultants and freelancers, and small agencies. The application simplifies the daily management of keyword bids and constantly optimizes a customers AdWords account. WordWatch has offices in San Jose, Amsterdam and Krakow.

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Posted by - March 23, 2015 at 3:21 am

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Muh-Tay-Zik|Hof-Fer Selects Jivox As Dynamic Ad Platform

San Francisco, CA (PRWEB) March 17, 2015

Jivox, provider of the leading ad platform for data-driven dynamic advertising, today announced that Muh-Tay-Zik|Hof-fer, a highly-awarded full-service advertising agency, has exclusively selected the Jivox IQ Dynamic Ad Platform to produce and serve all its digital ad campaigns. After an extensive review of competing ad platforms, Muh-Tay-Zik|Hof-fer selected Jivox IQ because of its unique ability to dynamically render and deliver personalized ad experiences programmatically, a capability that Muh-Tay-Zik|Hof-fer believes represents the future of digital advertising.

Relevance is soon to trump impressions as the critical metric for success, and the spoils of this new wave of personalized digital advertising will go to agencies that imagine differently, create differently, and distribute differently, said Eric Perko, Director of Media at Muh-Tay–Zik|Hof-fer. With our ad serving powered by Jivox, Muh-Tay-Zik|Hof-fer is poised at the forefront of this opportunity, with unmatched creativity now paired with leading edge technology. The Jivox platform enables us to introduce our customers to this exciting frontier of personalized digital advertising.

Earlier this month, Muh-Tay-Zik|Hof-fer announced they had recently won Audi of Americas social media business, as well as AAAs Northern California, Nevada, and Utah regional business.

Personalized advertising is rapidly emerging in response to significant technology disruptions within the last few years, with programmatic, Big Data, and social media being the most impactful, said Diaz Nesamoney, Founder and CEO of Jivox. Not surprisingly, creativity has lagged behind while we all struggle to wrap our heads around what is possible in this new era of data-driven, dynamic advertising. Muh-Tay-Zik|Hof-fer is a forward-thinking agency that clearly gets the idea that creativity and technology go hand in hand, and that the advertising campaigns of the future are going to be about personalizing messages for individuals across all screens and channels.

About Jivox IQ

Jivox IQ is a data-driven dynamic ad platform for creating and serving personalized ads across all screens. Jivox IQ is the first cloud-based ad platform that delivers all standard and rich media formats, including interactive banners, native ads, video, images, animations, content feeds, social media and dynamic content across all screens.

Jivox IQ is comprised of four core components:

1. A Data Engine that integrates external data with campaign metadata and analytics in real-time to drive personalization and simplify campaign management.

2. A Content Management System (CMS) that manages all creative assets and prepares them for personalized distribution across all screens.

3. An Integrated Ad Server that collaborates with the CMS and Data Engine to dynamically render and serve rich media ads all screens.

4. A Design Studio that eliminates the need for hand-coding and allows developers to create targeted, rich media ads within an intuitive design interface.

In addition to being first to deliver a true data-driven ad development and serving platform, Jivox also pioneered the use of self-service creative and production tools to enable personalized ads at scale without the complexities and error prone process of manual code development.

View all Jivox ad formats in action at:


MUH-TAY-ZIK / HOF-FER are Creatively Driven Professionals in the Industry Formerly Known as Advertising. Among the most awarded agencies in the world, MUH-TAY-ZIK | HOF-FER was named “Digital Champions” at SXSW, won “Best of Show” at the ANDYs, the Gold and Silver pencil at the One Show, “Site of the Year” at, the Gold Cube at the Art Director’s Club, a Cannes Lion, Clio, AICP, and Communications Arts certificate of excellence. Advertising Age named the agency an “Agency to Watch,” later named it a “Small Agency of the Year,” recognizing agencies under 100 people. Then in 2014 MUH-TAY-ZIK | HOF-FER took home the gold trophy for “Small Agency of the Year” nationally, competing against shops of under 150 people. Their work has been written about in the New York Times, Le Monde, La Repubblica, Times of India, the Guardian, and covered by CNN, Huffington Post, and Mashable.

Clients include: AAA, Amazon, Audi, Gallo Spirits, Google, Golden State Warriors, HP, Netflix, Made in a Free World, and Zoosk. Founded by creative director John Matejczyk and director of strategy Matt Hofherr. John was formerly creative director at Goodby, Silverstein & Partners, BBH, 180, TBWA\Chiat\Day and Fallon. Matt was formerly President at Kirshenbaum & Bond West, and Director of Strategy at TBWA\Chiat\Day San Francisco.

About Jivox

Jivox enables the worlds top advertisers and agencies to deliver personalized advertising across all screens. Our flagship product, Jivox IQ, is the leading data-driven dynamic ad platform. Its unique architecture enables customers to develop and serve data-driven dynamic ads in a wide variety of formats, including mobile, interactive, expanding, video, native and much more. Several hundred media companies and agencies today use Jivox for their most demanding creative campaigns, including College Humor, Crispin Porter & Bogusky, Federated Media, Digitas, Havas, Hearst, A&E Networks, Martini Media, Merkley + Partners, Razorfish, TVGla, Universal McCann, Videology and Wieden+Kennedy. Stop by our Ad Gallery at to see our ads at work.

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Posted by - March 23, 2015 at 12:17 am

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Wayne State's shared-services plan aims to make TechTown run leaner

Wayne State's shared-services plan aims to make TechTown run leaner
Wayne State University has launched a shared-services model that plans to save more than $ 250,000 a year for the technology and business incubator, which was founded in 2000 with support by then-President Irvin Reid. TechTown opened … WSU will also …
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Business Names & Faces
EnviroVantage President Scott Knightly said the additions of Lufkin, Morse and Fitzpatrick “reflects the company's commitment to providing comprehensive and wide-ranging customer support, before, during and after the job. Walt, Nicholas and Mathew will …
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The 3 most important things to know if you're managing half a million employees
ISS is a Danish company based in Copenhagen which specialises in logistics services, such as cleaning, catering, and building management. With 518,000 …. And then it is good that the entry jobs are getting a better payment. BI: On the other hand …
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Posted by - March 22, 2015 at 7:30 pm

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Practical and Accessible Marketing Ideas for Small Business The Marketing TeleClass Series From KPD Marketing Continues

Leawood, KS (PRWEB) June 29, 2006

KPD Marketing, a small business marketing coaching and consulting firm, presents a power-packed, one-hour tele-class titled Practical and Accessible Marketing Ideas for Small Business. The tele-class, which is scheduled for Wednesday, July 12 at 12:00 noon (central), is part of the Marketing TeleClass Series throughout the 2006 calendar year.

Small business owners dont need a big budget to get big business results from their marketing, says KPD Marketing owner Kevin Dervin. In this TeleClass, Im focusing on sharing practical and accessible marketing ideas that small business owners will be able to take and apply immediately to grow their business. More information about the TeleClass including how to register for this event is available on the web at

Each session in the Marketing TeleClass Series delivers some very specific marketing ideas for small business owners who are tired of struggling to consistently attract more clients. Participants have the opportunity to simply take part in the live call or they may choose receive either an audio recording of the seminar, or an audio plus transcript.

Dervin says, There are dozens of proven small business marketing tactics that can produce real results for those who know what theyre doing.

Register at

About KPD Marketing:

KPD Marketing is focused on helping small, service-based businesses that are ready to grow, but struggle to consistently attract more clients.

For more information, contact Kevin Dervin at 913-515-1230 or visit the web site at and fill out the Contact Us form. The web site offers a variety of additional information and resources including Kevins free email newsletter called ABCD Grow. Everyone who subscribes will also receive a free marketing plan audio and a copy of his special report entitled, Five Fundamentals To Help You Boost Your Service Business And Increase Your Satisfaction!

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Posted by - March 21, 2015 at 1:22 pm

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Top 10 Highest Paying Jobs In The World 2014

Top 10 Highest Paying Jobs, Best Paid Jobs In the World 2014 Source: Thanks For Watching. Please Subscribe, Like, Share and Comment. There…

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Posted by - March 21, 2015 at 3:29 am

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Outrageous Advertising | The Importance Of Small Business M

Outrageous Advertising | The Importance Of Small Business M And Bill Glazer Presents Small Business Advertising And Marketing Tips With Today’s Topic “The Importance Of Small Business Marketing”. Go To http://www.

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Posted by - March 20, 2015 at 9:18 pm

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