Archive for August, 2015

Facebook struggles to sell advertising in India

Facebook struggles to sell advertising in India
The business-boosting features, described to Reuters by company executives and Indian business people, are aimed at advertisers such as Mohit Khattar, managing director at online grocery company Godrej Nature's Basket, one of the roughly 60 to 65 …
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NextRadio's deals with cell carriers may revive radio
Emmis Communications Corp. subsidiary NextRadio LLC recently signed one big deal and is on the verge of another that could bring tens of millions of dollars to radio stations nationwide as well as bolster the fortunes of Emmis' own struggling stations.
Read more on Indianapolis Business Journal

How to target online advertising and win customers
Businesses that have made a big push to gain exposure when starting up may be able to reduce spend when they have established an audience. How says Howkapow invested 10-15% of turnover into online advertising its first few years. Now it leverages …
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Posted by - August 30, 2015 at 10:16 am

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6 Stats That Show Why Brands and Local Retailers Need to Modernize in the

6 Stats That Show Why Brands and Local Retailers Need to Modernize in the
About 40 percent of small retailers appear to be ignoring their chances of connecting with on-the-go consumers, according to a report today from digital marketing company Netsertive and local-business researcher Borrell Associates. And because …
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Google kicks off effort to put local small businesses online before the Super Bowl
AdWords and Google Analytics are also available for marketing, with AdWords Express available for those who want to dip their feet in online advertising. As part of the workshop series for the Super Bowl, Google will share tips on how to build an …
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Posted by - August 29, 2015 at 9:16 pm

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ChinaNet Online Holdings Reports Second Quarter 2015 Financial Results

ChinaNet Online Holdings Reports Second Quarter 2015 Financial Results
17, 2015 (GLOBE NEWSWIRE) — ChinaNet Online Holdings, Inc. (NASDAQ:CNET) ("ChinaNet" or the "Company"), a leading B2B (business to business) Internet technology company providing online-to-offline (O2O) sales channel expansion services for small …
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Times Reaches Online Milestone, but Many Challenges Await
LAST spring, Mark Thompson, chief executive of The New York Times Company, said The Times would soon boast of one million digital-only subscribers. Early this month, his prediction came to pass. It is a major milestone, something no other news …
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Posted by - August 28, 2015 at 11:16 pm

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Looking For a Job Abroad? Expats Who Found Work Tell All

Looking For a Job Abroad? Expats Who Found Work Tell All
“I was in Dubai three days and met with the Nexa team where I was offered a job immediately,” said Mr. King, who is now Digital Nexa's business development manager. “Fourteen months on and I am still here and all through the power of social media.”.
Read more on Wall Street Journal (blog)

Colleen Kunz retiring after 43-year banking career
"Fort Collins was growing fast and my job was in business development," she said. "We were so busy … Throughout her career, Kunz has held a number of positions including vice president of marketing, branch manager and district manager. Most recently …
Read more on Great Falls Tribune

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Posted by - August 28, 2015 at 3:29 am

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Pro Challenge hurts sales according to business owners

Pro Challenge hurts sales according to business owners
“I lost a couple thousand dollars of revenue having to close 21/2 days, which is a huge impact on a small business,” Bullock said. “It's hard to lose that. Our clients were also really disappointed, but from a business standpoint, it made the most …
Read more on Aspen Times

In Your Corner: Small business owners sold fake advertising
He paid $ 250 total, one for his small engine service and repair shop and the other his laundry mat. The ads were supposed to go on To Go menus at La Fiesta Mexican restaurant in Chickasha. “I paid for an advertisement [and] I expected to get it …
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Small Business Q&A: John Hunt from Hunt Office Supplies
So we re-invented the wheel and went through building our business again. Paid advertising, SEO, how to construct an efficient website. We had to learn it all. We adopted the model of pick, wrap, and deliver. That means we had to let seven van drivers go.
Read more on Irish Examiner

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Posted by - August 27, 2015 at 3:16 pm

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Latest Small Business Internet Advertising News

6 Internet Marketing Ideas For Your Local Small Business
Do you own a local small business, such as a retail store, hotel, or restaurant? Would you like internet marketing tips that are tailored specifically to local businesses? In this article, we cover six internet marketing ideas to get new customers and …
Read more on Business 2 Community

ChinaNet Online Holdings to Host Conference Call on Tuesday, August 18, 2015
The Company, a parent company of ChinaNet Online Media Group Ltd., incorporated in the BVI ("ChinaNet"), is a leading digital B2B (business to business) Internet technology company focusing on providing O2O sales channel expansion service for small and …
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Posted by - August 27, 2015 at 12:16 pm

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Computer security company struggles to define its market

Computer security company struggles to define its market
In September, 2014, looking out from his live-aboard boat docked at Constitution Marina in Charlestown, Mass., Ken Jennings, co-founder of Urqui, pondered how his three months residency at the Canadian Technology Accelerator Program (CTA@Boston) at …
Read more on The Globe and Mail

10 Business Ideas for the Summer
Below is a list of business ideas for the summer and opportunities that you can get up and running this summer. … make) during the summer. So if you consider yourself a grill master, think about marketing your skills as a caterer at outdoor summer …
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Posted by - August 26, 2015 at 1:17 am

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New York Times Co. Reports $16 Million Profit

New York Times Co. Reports Million Profit
The New York Times Company reported net income of more than $ 16 million for the second quarter on slightly lower revenue, as digital growth and cost declines offset a continued drop in print advertising across the industry. The company said on Thursday …
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Advertising campaigns that struck a chord with area executives (Video)
When asked about favorite or most admired advertising or branding campaigns within the past year it would be too easy for ad executives to tout their own firm's work. So our question to the powers-that-be at many of the Milwaukee area's largest …
Read more on Milwaukee Business Journal (blog)

Paul Goldenberg dies at 87; 'King of Big Screen' founded Paul's TV store
The monster sets flew out of his La Habra showroom through the 1980s and '90s, racking up more sales than any other single store in the TV business. "I am the king!" the founder of Paul's TV crowed in ads that bombarded Southern California airwaves for …
Read more on Los Angeles Times

Research and Markets: Global Mobile AR Market for Marketing and Advertising
The global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019. AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a …
Read more on Business Wire (press release)

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Posted by - August 25, 2015 at 9:16 am

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Boom in food & beverage business: Restaurants of all hue and flavour are

Boom in food & beverage business: Restaurants of all hue and flavour are
Even amongst the four metros, the market for modern food retail is uneven. Restaurateurs with top brands have always been wary, for instance, of entering a market such as Kolkata despite its stature as a home of connoisseurs. Low APCs (average price …
Read more on ET Retail

GreenLight Media & Marketing Takes Home Gold at 2015 Ad Age Small Agency Awards
LOS ANGELES, CA, Aug 03, 2015 (Marketwired via COMTEX) — Los Angeles-based GreenLight Media & Marketing has been named a Small Agency of the Year by Advertising Age. The Gold for the West region was announced on Thursday, July 30 in …
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Posted by - August 24, 2015 at 2:20 pm

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Latest Business Management Online News

Dealertrack to sell inventory-management business to clear way for Cox merger
Dealertrack Technologies Inc. has moved to clear a regulatory impediment to its merger with Cox Automotive by agreeing to sell its inventory-management software business to DealerSocket for $ 55 million in cash, Dealertrack said today. DealerSocket, a …
Read more on Automotive News

Digital Marketing: Staying out of trouble
… monitoring has come a long way from the early days of online reputation management. Today's software automates the online monitoring process, constantly scanning news and social media platforms and websites for online mentions about your business.
Read more on The Gazette: Eastern Iowa Breaking News and Headlines

Taking Stock business briefs
Marathon Savings Bank's suite of business banking services includes cash management products, deposit accounts and feature-rich online services. Rob Wachholz. , an independent financial adviser and a principal of Wisconsin401k, based in Wausau, was …
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Posted by - August 23, 2015 at 3:27 am

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Decision to drop privatisation of airports was taken at PM's level

Decision to drop privatisation of airports was taken at PM's level
“It has been decided that Jaipur and Ahmedabad airports be managed at the operational and management levels. The proposal of privatisation of the … AAI Chairman R K Srivastava said the authority is engaging consultants in drawing up the request for …
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Sour grapes as Tesco puts a cork in its Wine Community
”After the scandal of the false accounting the 'management consultants' stepped in to cull the range and to focus on more profitable lines – this means bulk wines bottled in the UK. If you look in-store the wine aisle looks more like stuff you'd see in …
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Posted by - August 19, 2015 at 7:27 pm

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Low-Cost Ideas to Increase Business

Low-Cost Ideas to Increase Business
While the economy is growing (albeit it at a slow pace), distributors and decorators are on the lookout for low-cost ideas to increase promotional apparel sales with minimal investment – a must for small businesses. Here are some tips to help you …
Read more on Advertising Specialty Institute (press release)

7 Customer Appreciation Ideas For Your Small Business
That's awesome news for us, smaller businesses! We can easily use this to compete with even the biggest and richest corporations. Simply because for once, we have an advantage over them. We do care about our customers. We notice when they share our …
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13 Affordable Local Marketing Ideas for Small Businesses
As a company owner, your voice can offer some truly valuable information – use this opportunity to provide your insights or share some solutions that worked for you. But avoid pitching your business or spamming the forum with company advertisements.
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6 Marketing Ideas Small Businesses Can Learn From Big Brands
Marketing veteran Rob Schuham spends a lot of time encouraging big brands to act like small companies. Be nimble, he advises, be creative, be agile. Take a risk, he tells them, and act like a startup. And when major clients on his roster at Boulder …
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Posted by - August 18, 2015 at 6:16 pm

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Latest Small Home Business Advertising News

How Rogers Communications Inc is getting bang for its buck as Blue Jays go
But before investors get too excited, it's important to remember that the Blue Jays and the media business represent only a small percentage of the telecommunications giant's overall profitability. Wireless and cable subscriptions are much more …
Read more on Financial Post

Viacom's Weak Results Pile On More Bad News for TV Industry
It is no more than a coincidence that Viacom announced weak earnings and suffered a sharp plunge in its stock on the same day that one of its biggest stars, Jon Stewart, exited the stage. Still, Mr. Stewart's departure from “The Daily Show” on Comedy …
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Posted by - August 18, 2015 at 3:21 pm

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Gretna resident elected Tulane drum major

Gretna resident elected Tulane drum major
Gretna resident Lauren Stevens has been selected a drum major for the second year for Tulane University's marching band by staff and students in a rigorous process. She is the daughter of John and Raylyn Stevens and the granddaughter of Jackie …
Read more on NOLA.com (blog)

Lori Swanchak, Marywood University
Julie Cote joined the Kingston office. Born and raised in the Wyoming Valley, Ms. Cote has a degree in communication and marketing from King's College and a master's degree in business administration from Wilkes University. She has more than 15 years …
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Posted by - August 18, 2015 at 3:27 am

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How Facebook is courting small businesses and their advertising dollars

How Facebook is courting small businesses and their advertising dollars
As cash-strapped small businesses in the Valley try to find ways to promote their companies online, Facebook's been trying to find ways to entice the companies that might not have the budget for a social media team. That means training sessions for …
Read more on Silicon Valley Business Journal

Mobile Ads vs. Mobile Apps: Which One Is More Important?
Those are important questions to any company, and especially to startups or small companies with finite budgets to invest in their mobile presence. And your answers will depend on your company and your goals. I can't advise you definitively which way …
Read more on Forbes

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Posted by - August 17, 2015 at 7:17 am

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TCU interns learn corporate ways

TCU interns learn corporate ways
In the United States, credit unions are not-for-profit, cooperative businesses that serve their member-owners rather than the deep pockets of millionaire corporate managers or stockholders, as large commercial banks do. … interns were Kaitlin Bishop …
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SBA recognizes business accelerators
LA JOLLA — Two local business programs that focus on helping female-founded companies were winners in a national Growth Accelerator Fund competition from the U.S. Small Business Administration. The second annual award recognized 80 programs, including …
Read more on The San Diego Union-Tribune

Brian Pate named Chief Financial Officer of The Cynthia Woods Mitchell Pavilion
In this position, Pate will assume a strategic role and have responsibility for the overall fiscal management of The Pavilion. Pate has … Pate holds a bachelor's degree in business and a master's in business administration from Sam Houston State …
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Posted by - August 16, 2015 at 11:29 am

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5 Lead Generation Tips for Small Business Growth

5 Lead Generation Tips for Small Business Growth
Growth is a key objective for any small business, you may have started out small but you'll have ambitions to grow and a plan of how to get there. Lead generation is fundamental to … Paid advertising doesn't have to be difficult. You can do it all …
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Small Business Makeover: Zap Diamond Tools
Early in 2015, he trademarked names of several blades to help in marketing efforts but is not sure where to put advertising dollars. He has 70 percent of his business in the United States and 30 percent in Canada, …. Counselors from Broward SCORE …
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Why performance marketing is winning over brand advertising
Startups and small businesses simply can't afford to spend money buying the broad demographics, say men 18-49, that are the typical unit of sale and measurement in television for a large brand like Coca-Cola. But that doesn't mean small businesses aren …
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Posted by - August 16, 2015 at 9:16 am

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Cruisin' to work: 'Commuter highway vehicle' explained

Cruisin' to work: 'Commuter highway vehicle' explained
The IRS is giving hope to employees who yearn to skip the traffic by entering the HOV lane, which requires at least two, and sometimes more, passengers in a vehicle. Even better: If a vehicle meets the requirements for a commuter highway vehicle, …
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'I'm outta here!' When an employee quits without notice
I quit chalkboard You're swamped on a Monday morning and one of your employees suddenly wants to speak with you. He proceeds to tell you the disheartening news that he has decided to quit right then and there. No notice, no resignation letter.
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CSU, Chico Announces Admissions for College of Business Management Degree
New this academic year, the partnership will offer the Bachelor of Science in Business Administration Management degree option in Redding. The eight-course (24 unit) management option, along with a nine-course (27 unit) business core, provides the …
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Posted by - August 14, 2015 at 7:27 pm

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Latest Small Business Advertising And Marketing News

Snail mail is not dead for marketers in 2015
In fact, it dominates ad spending by local retailers, taking up more than 43 percent of retailers' total advertising budgets according to a 2013 report from small business research firm BIA/Kelsey. “Personalized print media has a more powerful presence …
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Local Businesses Tapping Social Media To Grow
Listening to Walch was an audience that shares the challenge of growing a business with a limited advertising budget—800 small business entrepreneurs attending Facebook's Boost Your Business event on July 30. Speakers at the event, held at ARIA, …
Read more on Twin Cities Business Magazine

Michael Jordan 'got million for doing nothing'
In fact, in return for NZ$ 16 million from fragrance manufacturer XEL – which marketed a cologne using his name – "Michael didn't do anything", his business adviser, Estee Portnoy, told jurors. … a trial in Jordan's lawsuit against defunct supermarket …
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Posted by - August 14, 2015 at 9:16 am

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Latest Small Business Internet Advertising News

Record quarter for online advertising as mobile reigns supreme
"Small businesses are feeling the benefits of advertising online. Digital advertising is measurable in a way traditional is not. "Here at Bdaily, we always report back to clients on the progress of their campaign, including article views and email open …
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Many Small Businesses Still Not Using Social Media
“If small businesses want to compete, they have to be participating in social media,” Mike Rosa, director of marketing at online marketing agency 180Fusion, said in the release. “More and more, people are becoming a little bit wary of traditional …
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Posted by - August 14, 2015 at 3:16 am

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