Archive for November, 2015

Latest Small Business Online Advertising News

3 Tips for Supercharging Your Holiday eCommerce Now
Online holiday sales are predicted to hit a record $ 83 billion this season and Cyber Monday is set to generate $ 3 billion in sales, according to the Adobe 2015 Digital Index Online Shopping Prediction for the upcoming holiday season. That's good …
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Tyrie's Treasury committee is only group to emerge from HBOS affair with credit
After slashing its expected float price, shares in Dorsey's Square – a system that allows small businesses to take credit card payments via a reader plugged into a smartphone or tablet – got off to a good start at their New York Stock Exchange debut …
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10 Reasons Your Small Business Needs to Be On Twitter
One of the biggest social media sites in the world is Twitter, yet many companies think they can do without a strong Twitter presence. Twitter is now an indispensable tool for business, regardless of what business you are in. Is your small business on …
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Posted by - November 30, 2015 at 7:16 am

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Black Friday tradition has evolved into numerous discount days in shops, online

Black Friday tradition has evolved into numerous discount days in shops, online
The day, conceived by American Express, was first celebrated in 2010 and intended to encourage holiday shoppers to patronize small, local businesses. Cyber Monday: … The E-Edition includes all of the news, comics, classifieds and advertisements of …
Read more on Columbus Dispatch

Facebook Plans to Use Your Location to Lure New Advertisers
More than 45 million businesses have Facebook Pages, but only 2.5 million pay Facebook for advertising. … One idea: Give small businesses more targeted advertising and a better idea of who's walking around their stores. Literally. … The company is …
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Atlanta Advertising CEO to Speak on Web Design Nov. 16
This tenacity has brought success time and time again to id8, including a spot in the Top 25 Best Small Businesses in Working Mother magazine and numerous awards from Graphic Design, USA and American Graphic Design & Advertising. But Kriston is more …
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Posted by - November 30, 2015 at 3:16 am

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Setting a Marketing Budget Without Neglecting Branding or Advertising

Setting a Marketing Budget Without Neglecting Branding or Advertising
Many sources of advice, such as the SBA and its partner SCORE, toss out flat budget percentages – typically 5-12% of revenue – for small and midsize businesses to allocate to marketing. But setting a marketing budget this way fails to address a …
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How To Start Investing In Content Marketing For Small Business
Content marketing is essential to business success in every industry. But although content marketing has been the reigning paradigm for years now, many business owners – and even many marketers – still aren't sure how to develop or implement an …
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Posted by - November 27, 2015 at 9:16 pm

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UAE women hold the purse strings

UAE women hold the purse strings
The British housewife, 45, who moved to Abu Dhabi in July last year with her son, 13, and nine-year-old daughter, says it works better if she manages the money rather than her husband, Sean. “My husband is a brilliant mathematician – when it comes to …
Read more on The National

How Life Lessons Can Help You Start Your Own Business
Ten years ago, “with over 20 years in IT, I came to the realization that I disliked the career I was in,” recalls Corbett who was in management at the time. In 2006, the company started layoffs and “I saw … “I…wrote my first book, and developed a …
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Lions' Ivy alumni are in a league of their own
Copeland recalls doing a group project for a management class and having people in his group suggest he skip a game so they could work on it. Because Ivy League programs don't require players be on campus in the summer, Copeland had two internships …
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Posted by - November 27, 2015 at 7:27 pm

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Facebook Offers Free Ads to Small Businesses

Facebook Offers Free Ads to Small Businesses
Facebook today announced a new program aimed at helping small businesses retain existing customers, build awareness of their brands and reach new customers among the social network's 800 million users. "Our goal is to give small businesses a boost by …
Read more on Entrepreneur (blog)

For Business Financing, Look Beyond Advertising: Compare Small-Business Loans
You might also see advertisements on TV for online small-business loans, as well as on your Facebook feed and even in your mailbox. Small-business loans “don't just sell themselves,” says Richard Swart, a scholar-in-residence researching crowdfunding …
Read more on NerdWallet (blog)

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Posted by - November 27, 2015 at 9:17 am

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Carol Buch, BMO Capital Markets Managing Director, Dies at 54

Carol Buch, BMO Capital Markets Managing Director, Dies at 54
Carol Buch, a managing director at BMO Capital Markets who for more than two decades specialized in leveraged finance at the Bank of Montreal unit and other lenders, has died. She was 54. She died Nov. 21, according to a notice published by the Austin …
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2015 IT salary survey highlights differences in pay by IT role
Our 2015 IT salaries survey reveals the average pay for IT pros in the U.S., broken down by role and region of the country, job aspirations, optimism levels, and key tech projects. …. Project managers also seem to have little in common with one …
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Posted by - November 26, 2015 at 3:28 am

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Latest Small Business Advertising Ideas News

Instagram Launches Advertising API for Businesses
Does your small business want to advertise on Instagram? Instagram has launched a new advertising API, which will soon let anyone purchase advertisements on the photo-sharing platform. Previously, businesses could only advertise on Instagram the …
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Instagram Gets More of Facebook's Global Advertising Power
Starting Wednesday, Instagram ads, which began with large brands, are open to small businesses, too, in 31 more countries, the company said in a blog post. Advertisers now have a variety of options, such as 30-second video spots and ads with prompts …
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Posted by - November 25, 2015 at 10:16 pm

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Latest Small Business Web Advertising News

Starboard Urges Yahoo to Make Big Change or Face Proxy Fight
The fund, run by Jeff Smith, asked Yahoo to drop a plan to spin off its stake in Chinese e-commerce company Alibaba Group Holding Ltd. and instead sell its main search and display advertising businesses. “The market has a dim view of the company's …
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Office and House Cleaning Service in Albany, NY Launches Website to Connect
Accessibility online is increasingly important in today's digital age. However, SCORE, a small business development organization, points out that only 51% of small businesses have a Website. In years past, having a well-placed ad in the phone book was …
Read more on PR.com (press release)

Facebook beats Q3 2015 expectations with .5B in revenue and an EPS of .57
“Facebook has been on a roll with its advertising revenue, and its next big opportunity is with small businesses,” said Larry Kim, founder of online advertising software provider WordStream. “Just a few years back, Facebook Ads offered questionable ROI …
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Posted by - November 25, 2015 at 3:16 pm

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Latest Business Management Training News

Behind the scenes: How do retailers prepare for Black Friday?
FLORENCE – It's 7:15 a.m. on Saturday morning here at Best Buy on Meijer Drive, and employees are starting to trickle in through the sliding glass doors. The employees, all clad in their blue Best Buy shirts, are arriving to work a bit earlier than …
Read more on Cincinnati.com

Liberia: UL to Graduate 2433 Students
When the numbers are tabulated, according to the Office of Enrollment Management, the candidates cleared and approved are from the six undergraduate colleges, five graduate programs, three professional schools, including the Joint UL – Ministry of …
Read more on AllAfrica.com

Widen Establishes Widen University, a Center for Digital Asset Management Training
The online training center features HD videos and web workshops on the Widen Media Collective and digital asset management. At Widen … "Our goal here is to transform DAM information into understanding," said Lexy Spry, Training Specialist at Widen …
Read more on SYS-CON Media (press release)

Content Marketing: Buzzword Or Here To Stay?
Are they the decision makers that want more cost analysis, or are they the ones who will use your product or service and need more training and how-to type information? 2. Brainstorm topic ideas and compile them in a list that is easy to reference. 3.
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Posted by - November 24, 2015 at 11:28 am

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Latest Business To Business Advertising News

Urs Hölzle, Google's 8th employee and tech guru, thinks the cloud could make
The internet company generated 89% of its revenue from advertisers in 2014, primarily from the lucrative search ads that appear alongside its search results. And it would require serious acceleration in Google's cloud business, which is generally …
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EE is considering whether to block ads on customers' phones
Ad-blockers are already a disruptive force. Many companies, including online news organisations, rely on advertising revenue to stay in business. But for the user, these ads can be a nuisance that make the web uglier, slower and less private. Many use …
Read more on Engadget

The Billion Data Business That Telcos Don't Want to Talk About
U.K. grocer Morrisons, ad-buying behemoth GroupM and other marketers and agencies are testing never-before-available data from cellphone carriers that connects device location and other information with telcos' real-world files on subscribers. Some …
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Posted by - November 24, 2015 at 11:16 am

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Latest Advertising Home Business News

Rubicon Project Recognized as One of the Best Places to Work in Advertising
LOS ANGELES–(BUSINESS WIRE)–Rubicon Project (NYSE: RUBI) today was named one of America's 50 Best Places to Work in Advertising & Media in 2015 by Advertising Age, the leading global source of news, intelligence and conversation for the …
Read more on Business Wire (press release)

OpenX Named As One of Advertising Age's Top Fifty Best Places to Work for 2015
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising …
Read more on Business Wire (press release)

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Posted by - November 23, 2015 at 9:17 am

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Latest Small Businesses Advertising News

Chase Bank Pitches Its Fixes for Small Businesses' Woes
J.P. Morgan Chase & Co. is launching an ad campaign to tout a new initiative that brings its products serving small business clients under one umbrella. The ads focus on small businesses, showing how its customers' relationships with the bank helped …
Read more on Wall Street Journal (blog)

MA wants age, advertising restrictions for daily fantasy sports
To me, because of the small amount of apparent risk – and the fact that these services are laid out in the format of fantasy sports – daily fantasy sports (DFS) seem a whole lot more benign than traditional gambling, which is more risky. "FanDuel …
Read more on Wakey Wakey News

Outlook for local advertising: Solid
“If you're within three or four blocks of a restaurant, that restaurant can target an ad very directly. For retail that's a great advantage.” Fratrik notes many small businesses are hopping onto mobile–businesses that may not have done any sort of …
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Posted by - November 23, 2015 at 12:24 am

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Welby bids to defuse Church of England's 'demographic time bomb'

Welby bids to defuse Church of England's 'demographic time bomb'
Their unease has been compounded by bishops and deans being enrolled on MBA-style management courses. “Bishops are well trained … Welby is a former oil executive and many in his inner circle have business or banking backgrounds. Some critics also …
Read more on The Guardian

CCCTC Students Play Volleyball to Raise Money for Muscular Dystrophy Society
CLEARFIELD — The Clearfield County Career & Technology Center DECA Chapter hosted a school-wide volleyball tournament to benefit the Muscular Dystrophy Society from Oct. 27-30. A total of 86 CCCTC students and two instructors competed in the …
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UNOH Racer Softball Announces 2016 Signing Class
She is the daughter of Belva and Lora Brinegar and plans to major in Business Management and Marketing. Head Coach Tracy Coffman remarked, "Joey is a tremendous talent. She is a very strong, versatile athlete with the potential to be an impact player …
Read more on Victory Sports Network

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Posted by - November 22, 2015 at 7:28 pm

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ASAI ban is dumber than a box of rocks

ASAI ban is dumber than a box of rocks
Has nobody at the Advertising Standards Authority for Ireland (ASAI) set foot in the US below the Mason-Dixon line? The ASAI, the self-regulatory body for the advertising industry that deals with public complaints, on Wednesday rapped the knuckles of …
Read more on Irish Times

QuickBooks Small Business Big Game Announces Top Three Finalists
MOUNTAIN VIEW, Calif., Nov 03, 2015 (BUSINESS WIRE) — Three small businesses are close to scoring a big win in the QuickBooks Small Business Big Game contest – an expenses-paid, 30-second television commercial during professional football's biggest …
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Posted by - November 21, 2015 at 1:17 pm

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Most Ironic Attack Ever Plants Malware On Websites Using PageFair Ad Service

Most Ironic Attack Ever Plants Malware On Websites Using PageFair Ad Service
The clever hackers took advantage of the current crisis in online advertising—and the rise of programs like AdBlock Plus—by infecting a company called PageFair that tries to help content sites get their ads seen. (The attack … Fast Company reached …
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Posted by - November 21, 2015 at 3:21 am

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How to Change Your Sole Proprietorship to an LLC: 6 Easy Steps

How to Change Your Sole Proprietorship to an LLC: 6 Easy Steps
She needs to make sure that there already isn't another business called “Jane's Candies” registered in her state. To check the availability of a name, you can contact your state's secretary of state office (some states offer an online searchable database).
Read more on Small Business Trends

The most 'Austintatious' business in 2015: Amy's Ice Creams
Thousands of votes were cast online in the six-week Austintatious Business Contest that pitted 64 beloved Austin icons against each other in a March Madness-style matchup. Steve and Amy Simmons are best known for Amy's Ice Creams, but that's just the …
Read more on Austin Business Journal (blog)

How CISOs and CEOs must work together
These two professionals, sporting vastly different backgrounds, have typically had different skills, mind-sets and business objectives, and this has ultimately affected communication and even the way security has been approached by each company. A lack …
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Posted by - November 19, 2015 at 11:28 am

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50 Ganta and Saclepea Youth Receive Entrepreneurship Training

50 Ganta and Saclepea Youth Receive Entrepreneurship Training
GANTA, Nimba – A four-day training exercise for young entrepreneurs in Saclepea and Ganta has concluded. The training provided education in business development and management skills for the youth. 50 aspiring entrepreneurs participated in the …
Read more on The Bush Chicken

5 Veterans Share Their Success Stories
His challenge: Buckner was an observer/coach-trainer at the National Training Center and expected his management skills would help land him a job. But the contractors he worked with in the military wanted more business training. “You're telling me that …
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Vincero Inc. Announces 2015 Goal to Grow Management Training Program
To facilitate the company's upcoming expansion benchmarks, Operations Managers like Joe Eckhart will be training employees in a background of business development, sales and marketing strategy, teambuilding, and communications. The management …
Read more on Marketwired (press release)

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Posted by - November 16, 2015 at 3:30 am

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Latest Small Business Internet Advertising News

A Hand-Held World: The Future of Mobile Advertising
While some may regard mobile advertising as a close relative to online advertising, its reach and penetration is far greater. According to a report by … It is, thus, easily evident that mobile advertising offers greater gains and benefits compared to …
Read more on Business.com

Amazon sues review sellers in salvo against bogus reviewers
Two-thirds of shoppers trust consumer opinions online, according to research by Nielsen. For small businesses, it can be more economical to pay for positive reviews than to buy advertising. For example, a half-star increase in a restaurant's online …
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5 Fast Fixes to Jump-Start Your Advertising Strategy
Advertising is a whole lot more complicated than just arranging TV spots, creating billboards and launching ads on social media. There's a lot of thought and strategy that goes into successful advertising campaigns, and there's no one-size-fits-all …
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Posted by - November 15, 2015 at 5:16 pm

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Service Beyond the Call of Duty

Service Beyond the Call of Duty
According to the latest statistics from the Survey of Business Owners, 2.5 million businesses in the United States were veteran-owned in 2012. These accounted for 9.2 percent of all firms in the nation. The proportion of total firms that were veteran …
Read more on Builder Magazine

How to build the right corporate culture
Nick Miller, 27, is co-founder and CEO of Parking Panda, an online marketplace for parking. Based in Baltimore, the … We host a company retreat every year and define specific core values that are key to doing business. You have to continue to work on …
Read more on Business Management Daily

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Posted by - November 14, 2015 at 11:29 am

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Get Your Biz Ready for Black Friday and Small Business Saturday

Get Your Biz Ready for Black Friday and Small Business Saturday
About a week before Black Friday and Small Business Saturday, start amping your customers up with teasers about your sales. Send out emails with highlights and coupons. Share some of the promotions on social media. If you buy advertising, update your …
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Small Businesses Can Compete With Big Brands On Pay-Per-Click Advertising
For most businesses advertising online, the success of your pay-per-click (PPC) ad campaign is related to the size of your advertising budget. The more money you have to place bids, the more keywords you can target TGT +0.00% and the more ad displays …
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Posted by - November 14, 2015 at 6:16 am

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