Archive for December, 2015

Latest Free Small Business Advertising News

Fastee Unifies Emails, Files, and Messaging
The Israeli startup's namesake app was inspired by a desire to simplify the tangled workflows and collaborative processes of sales and marketing professionals, Eisdorfer, told Small Business Computing. "We had the idea of building a business-messaging …
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Our takeaways from Future TV Advertising Forum 2015, Part 1
At least two meaningful initiatives are under way (in separate European markets) to create the technology and business ecosystem needed to support free-to-air addressable. … One of the fears driving the interest in free-to-air (FTA) STB addressable …
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Bowhill's regional growth an inspiration
The Sunday Mail and The Advertiser have launched a campaign – Jobs SA 2016 – to highlight success and inspire confidence in small business. As part of the campaign, free employment advertisements are being offered from January 16 to February 27 to …
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Posted by - December 31, 2015 at 3:17 pm

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Can the trendy management philosophy holacracy save the agency business?

Can the trendy management philosophy holacracy save the agency business?
The idea of holacracy was first crystallized in 2007 by a software engineer named Brian Robertson, who was in turn inspired by a description of the theory in a book by Arthur Koesterler. A study by consulting firm Structures and Processes found 47 …
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Learn how innovation impacts your business ideas in our next #BizChats
You can see evidence of this in the personalization of the websites on which we shop, on our smartphones that have evolved into our primary wallets and in the way out of the ordinary businesses have been able to monetize and grow all the while …
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Posted by - December 30, 2015 at 10:17 pm

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Facebook Says Video Is the Future for Small Business Ads

Facebook Says Video Is the Future for Small Business Ads
More specifically, in the quarter, Sandberg said, more than 1 million small business owners have posted videos to Facebook, and "done really small ad buys around them." (A Facebook spokeswoman said the posts were a combination of paid and "organic" …
Read more on Inc.com

Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive
In response, this year Google launched a new mobile ad format that shows up when users search for businesses “nearby” or “near me.” The ads are triggered by location extensions in AdWords when a search is performed “near me” and it matches a radius …
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Optimism Jumps Among Small Businesses
The majority of American small businesses are optimistic about 2016, according to a survey from Yelp, the company that facilitates crowd-sourced reviews of local businesses. The first-ever Small Business Pulse survey found that 85% of small businesses …
Read more on Advertising Specialty Institute (press release)

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Posted by - December 29, 2015 at 11:17 am

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Why Small Business Saturday Matters

Why Small Business Saturday Matters
If a small business seeks to take advantage of the rare opportunity for free advertising bankrolled by a major corporation, who are we to stop them? As a company who provides small businesses with access to financial resources, I have to get behind a …
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5 Word-of-Mouth Tips from Small Business Owners
All of these tips were contributed by members of Alignable, the free social network for small business owners. Generating word-of-mouth … The “word of mouth” is by far the best, outranking the other sources of advertising about 4 to 1.” You don't …
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Posted by - December 29, 2015 at 9:17 am

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Latest Small Business Advertising News

6 Paid Advertising Solutions for Small Business Promotion
For small businesses looking to promote themselves, native/online paid advertising is no longer an option, but a prerequisite — one that holds numerous possibilities and considerations. In an effort to sort through the clutter, what follows is an …
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Posted by - December 28, 2015 at 12:16 am

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Latest Small Business Advertising And Marketing News

Why you should be creating compelling content
Even the cheapest online advertising options cost more than posting content. Content marketing is a great option for solopreneurs and small business that have limited resources. You can drive brand awareness and build your audience without spending …
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How Agencies Are Meeting Millennials' Demand for Socially Responsible Marketing
They saw an opportunity for their smaller outfit to work with a big brand like Google if they honed their efforts in the field of CSR. The agency has since worked with Google Fiber, Google News Lab and Google Small Business, creating campaigns to help …
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Posted by - December 27, 2015 at 3:15 am

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Target's Dog Mascot Learns New Tricks in Marketing Blitz

Target's Dog Mascot Learns New Tricks in Marketing Blitz
Though essentially in the same line of business as Walmart, Target has long managed to escape the scorn and scrutiny directed at its much larger competitor for its sometimes disorderly shelves and worker conditions, thanks to its slick marketing …
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BALL STREET EXPANDS TEAM
Ball Street, leading UK football multi platform has appointed business specialist Danny Weitzkorn as the new Commercial Director along with Ged Colleypriest who joins the team as the Partnerships Director. Weitzkorn, the former Head of Business …
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Posted by - December 26, 2015 at 1:17 pm

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Justice Department In 'Early Stage' of Antitrust Probe Into Comcast Local Ad

Justice Department In 'Early Stage' of Antitrust Probe Into Comcast Local Ad
Ultimately, Comcast's spot television ad revenue is only a small fraction of its total revenues, most of which comes from providing cable TV and high-speed internet to homes and businesses. In 2014, local advertising contributed $ 2.4 billion to Comcast …
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What's good for China isn't always good for Alibaba
So in theory, if the SCMP now presents a rosier picture of China and the Chinese economy, Alibaba's business should benefit as well. "What's good for … And it's unconvincing for one simple reason: The market for neutered coverage of China is …
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Posted by - December 24, 2015 at 9:19 pm

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Latest Small Business Advertising And Marketing News

Yelp Small Business Survey Finds Optimistic Retailers
In a separate small business survey by Bank of America, small business loan demand is up 50 percent year-over-year, which the bank said serves as a key “indicator that our clients' growth trajectory, as well as the overall health of our country's …
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Spire Advertising thriving in Ashland
Since then, he has expanded Spire Advertising to a 14-employee business in the East Main Commerce Center. Spire creates websites, marketing campaigns and systems to help small businesses grow. Harrison is from Seneca County in northwest Ohio.
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Posted by - December 22, 2015 at 3:15 pm

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Chipotle sued for its GMO-free ads

Chipotle sued for its GMO-free ads
While its tortillas, rice, chips, salsa and marinades are GMO-free, the company buys meat from suppliers who may raise animals on GMO feed — a fact that CNNMoney included when reporting on the initiative four months ago. In addition to meat, the …
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How Your Small Business Can Make the Most of TV Advertising
Another option is to ask a cable TV station to produce your commercial for you. Rates are usually low, or even free, in order to snag your business. This could free up money from your production budget to put towards your media buy to maximize your …
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Posted by - December 20, 2015 at 5:17 pm

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How This Agency Used Ad Blockers to Recruit the Kind of Creatives It Wanted to

How This Agency Used Ad Blockers to Recruit the Kind of Creatives It Wanted to
It's already gotten nearly 6,000 views, which isn't small potatoes for a Belgian brand. … The banner read, "You block ads, even if you work in advertising? … But in addition to all the efforts AdBlock is making to calm the industry down—like …
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How a Food-Ordering App Broke into a Crowded Market
The idea for the business came to Nadav Sharon, a former Israeli Navy cook living in San Francisco and managing a small family pizzeria, when he realized how much time he was wasting taking endless phone orders. In 2008, he … They literally knocked …
Read more on Harvard Business Review

Why Social Media Is Great For Small Businesses
Although larger organizations are better able to employ marketing techniques that rely heavily on regular methods of advertising and generating leads, small businesses are not always financially prepared to conduct these types of expensive marketing …
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Posted by - December 20, 2015 at 9:15 am

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New Advertising Campaign for Flooring Contractor in North Augusta, SC, Works

New Advertising Campaign for Flooring Contractor in North Augusta, SC, Works
… is expected to grow thanks to a new advertising campaign promoting one of the area's small businesses. Topshine Floors LLC, a local flooring contractor specializing in hardwood floor installation, recently launched a new Web site and corresponding …
Read more on PR.com (press release)

5 local advertising tips to promote your small business
Prior to the arrival of the internet an annual listing in the Yellow Pages and an ad in the local paper was the norm. Today most small business owners are aware of the need to be visible on Google and for a website that works on mobile but the reality …
Read more on Mirror.co.uk

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Posted by - December 19, 2015 at 6:17 am

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Latest Small Business Web Advertising News

How to go from an intern to the C-suite, by someone who actually did it
Until then, Salesforce was spending a lot of money on advertising, but Hu found out most of the new users were coming in through word-of-mouth and referrals instead. … “If I had not given that feedback to the company, they would have never gotten …
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Dial M: How small businesses can tap into mobile marketing to grow
Today's consumers are using their mobile phones and handheld devices to engage with organisations so much that it would be foolish for small business owners to ignore the market opportunity. But that means more than just whacking a 'redesign for mobile …
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Posted by - December 18, 2015 at 3:16 am

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Latest Business To Business Advertising News

The US government is investigating whether Comcast unfairly monopolizes the
The US government is launching an investigation into whether Comcast unfairly monopolizes the cable advertising sales market, the Wall Street Journal reports. According to a civil investigative demand seen by The Wall Street Journal, the US Justice …
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This funny anecdote shows why Facebook needs to send reps around the country
For several years, Facebook has held educational "Boost Your Business" events for SMBs to teach them more about its advertising products. This year, it organized a record 114 events taking place in 19 countries with more than 40,000 people attending total.
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Digital Ad Spending Expected to Soon Surpass TV
Television has lost its longtime grip on advertising budgets as digital ad spending continues to surge, according to some of the advertising industry's most closely watched forecasts to be released on Monday. Television ad sales are expected to fall …
Read more on New York Times

Interpublic Acquires Russian Advertising Agencies in Long-Sought Deal
Interpublic, which is based in New York, has done business in Russia for two decades through ADV, an advertising group that encompasses more than 40 agencies in countries including Russia, Ukraine and Azerbaijan. But with the deal, Interpublic will now …
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Posted by - December 16, 2015 at 8:18 am

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DataSphere looks to democratize mobile advertising

DataSphere looks to democratize mobile advertising
This hyperlocal model toward advertising and marketing is one DataSphere hopes can be used to expand to every small business in the country looking to increase visibility to consumers. “We can set it up to auto-create ads,” Cowan said of Smart Layer's …
Read more on Bellevue Reporter

Forty-four business predictions for 2016
MARKETING & ADVERTISING. • Digital marketing 'clutter' means the value of personal relationships will increase. “The challenge facing everyone is how to market and promote a small business amid all the clutter and white noise. Paradoxically, I believe …
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You're the Boss. Now What? | Collection Development: Building a Small Business
redstar Downs, Paul. Boss Life: Surviving My Own Small Business. Blue Rider. 2015. 352p. ISBN 9780399172335. $ 26.95; ebk. ISBN 9780698179004. Follow small-business owner Downs as he discusses hiring, advertising, marketing, cash flow, and stress.
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Posted by - December 15, 2015 at 9:19 pm

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Latest Business Management Classes News

Research and Markets: Mine Business Strategic Planning – Online Training
The course considers reviewing concepts and tools to carry out a strategic planning of a mine business, future scenarios analyses, vision, mission and values, establishment of strategic objectives, Balanced Scorecard implementation, risk evaluation, …
Read more on Business Wire (press release)

UAH business student eyes entrepreneurial future
Cornell Rogers first discovered his passion for entrepreneurism in his Information Systems in Organizations class at The University of Alabama in Huntsville (UAH). "We had to come up with a business plan to present to the class," says the senior …
Read more on UAH News (press release)

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Posted by - December 14, 2015 at 11:27 am

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Latest Small Business Advertising And Marketing News

A Look Inside: What Will Be the Big Online Marketing Trends for 2016?
… are rumors that Google is considering purchasing Twitter to replace Google+, which would be a huge shake-up in the world of social networking. Twitter has already teamed up with Google by providing Google with data to power search results, and …
Read more on Business.com

Google helps Kingdom's businesses grow on web
Shant Oknayan, head of SMB marketing for Google in MENA, said: “Research has shown that small businesses with online presence grow twice as fast, generate twice as much in export revenue and create twice as many jobs as businesses with no online …
Read more on Yahoo! Maktoob News

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Posted by - December 13, 2015 at 3:17 pm

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Documentary 'Business Ideas in China' collected by the China Advertisement Museum

Documentary 'Business Ideas in China' collected by the China Advertisement Museum
China's first commercial documentary Business Ideas in China, produced by Chinese streaming site iQiyi, has officially become part of the China Advertisement Museum's collection, according to a statement released by the Beijing-based museum at a press …
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Driving business and ideas for firm
As a young, growing organisation, Uber presented students the chance to gain hands-on experience into two significant parts of its business – research into starting up new markets in Malaysia and the development of advertising ideas to boost its brand.
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Posted by - December 13, 2015 at 10:16 am

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Jamie Oliver's company accused of 'ruthless' management

Jamie Oliver's company accused of 'ruthless' management
The store will remain open until the end of the year while we do our best to find opportunities elsewhere in the business for employees. "Whilst the Notting Hill site is not the right premises for us, we do hope to reopen the cookery classes in a more …
Read more on Telegraph.co.uk

Instructor joins Clear Lake Campus staff
“We're excited to offer this class,” Counselor Pamela Bordisso added. “Not only it is an excellent professional opportunity, but the course fulfills requirements for certificates and degrees in General Business Management, Personnel Management, Retail …
Read more on Record Bee

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Posted by - December 12, 2015 at 7:29 pm

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First-Ever Advertising Week Asia Set for 2016

First-Ever Advertising Week Asia Set for 2016
NEW YORK–(BUSINESS WIRE)–Advertising Week, the world's largest annual gathering of advertising, ad tech, marketing and media professionals, today announced a major global expansion with the unveiling of Advertising Week Asia. The Tokyo Midtown …
Read more on Business Wire (press release)

Research and Markets: Global Published Trade Advertising Material Market
The report provides an in-depth analysis of the global published advertising material market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The report …
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Posted by - December 11, 2015 at 9:15 am

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