Archive for January, 2016

How Will The Fourth Industrial Revolution Impact Search Advertisers, Marketers?

How Will The Fourth Industrial Revolution Impact Search Advertisers, Marketers?
Overall, 26% would rather work for a business with more than 250 employees, 18% opt for those with 51 to 250 employees, 15% would rather work for themselves, 17% have no preference, 13% prefer working for a small business of less than 50 employees, …
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(SALES) Make Your Advertisers' Lives Easier
Prior to the Internet, small local businesses had difficulty competing with the big national guys who negotiated bulk discounts on printing, production, and huge multi-market discounts on delivery of their print media. (Remember when businesses had to …
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BBC Advertising's content marketing arm bets big on Indian market
In India, BBC has worked with Vodafone on content marketing last year. It had created a few partnered content pieces with Vodafone India on running small businesses and asking the audience if they have what it takes to run a business. The content ran …
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Posted by - January 27, 2016 at 3:16 pm

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Latest Advertising Home Business News

Accordion ad gives readers the tarik-ing effect
Apart from this, Wonda coffee's campaign came up tops in the Excellence in Advertising and Excellence in Out-of-Home Advertising categories for the Marketing Excellence Awards 2015 by Advertising + Marketing magazine. The night ended with Permanis …
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Renaissance Hotels Debuts Its First Short Film To Drive Advertising
“It's not a distribute-and-go-home strategy,” says David Beebe, VP of global creative and content marketing, for Marriott International and its portfolio of 19 brands. Marriott develops sales packages for each film. The package for “Business Unusual …
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Posted by - January 25, 2016 at 9:16 am

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Latest Small Business Advertising And Marketing News

Businesses turn to marketing on Facebook
Hand owns his own video production firm, Hand in Hand Productions, in Bend, and is an instructor in social media for small business at Central Oregon Community College. … She, too, has her own digital advertising firm, Verve Northwest Communications.
Read more on Bend Bulletin

31 LinkedIn Tools for Business, Plus a Few Extras
You most likely know that LinkedIn is a great way to network with other business owners. However, are you truly using it to its full potential? Over the years, a number of LinkedIn tools for business have been introduced that can take your networking …
Read more on Small Business Trends

AcuityAds Recognized as a Top 10 Technology Company on the 2016 TSX Venture 50™
Its programmatic marketing platform is powered by proprietary machine learning technology that enables advertisers to target and connect intelligently with audiences across online display, video, social and mobile campaigns. In 2015, for the second …
Read more on Canada NewsWire (press release)

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Posted by - January 23, 2016 at 3:17 am

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Have You Seen This List of Resources for Facebook Business Users?

Have You Seen This List of Resources for Facebook Business Users?
In other words, your ad has to be creative and truly engaging to attract your audience. But if you are a small business with a limited marketing spend, how do you address this problem? A simple solution is to explore the Facebook Creative Shop. You …
Read more on Small Business Trends

The small business guide to online advertising (Infographic)
Creating an online presence for your business is a great way to gain new customers and connect with a different audience. Online advertising is a sure-fire way of attracting the attention of potential clients, but if you're unsure of what to do, this …
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Posted by - January 20, 2016 at 9:18 pm

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Latest Business To Business Advertising News

Global advertising expenditure expected to grow by 4.7% this year
PETALING JAYA: Global advertising expenditure (adex) is expected to grow to US$ 579bil this year, up 4.7% from last year, underpinned by major hikes in conjunction with quadrennial events like the Rio Summer Olympics, US presidential elections and …
Read more on The Star Online

How much should manufacturers spend on online advertising?
Whether you are a small manufacturing company or a large Fortune 500 company, online marketing plays a vital role in reaching your target audience, driving awareness and creating a deeper demand which drives revenue to help your business grow.
Read more on Crain’s Cleveland Business (blog)

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Posted by - January 20, 2016 at 8:16 am

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Latest Advertising Home Business News

Valley News Dispatch
New Kensington-Arnold School Board approved a preliminary 2016-17 budget Thursday — even though officials don't yet have a firm figure for their 2015-16 state funding, let alone next year's. Business Manager Jeff McVey said the very tentative $ 37.4 …
Read more on Tarentum Valley News Dispatch

Consumers are bored with today's tech and nervous about tomorrow's
Alongside booths advertising home security cameras and self-playing pianos and smartphone-controllable essential oil aerosolizers, I saw a lonely booth with nothing in it but a single laptop and a company logo: Accenture. Accenture, if you don't know …
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Posted by - January 18, 2016 at 3:18 pm

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CES 2016 Brings the Future of Technology Innovation to Market

CES 2016 Brings the Future of Technology Innovation to Market
LAS VEGAS–(BUSINESS WIRE)–Dynamic keynotes from the top executives at FitBit, NBCUniversal, Samsung and YouTube, along with tech policy sessions and top product awards rounded out Day Two and Three of CES® 2016. The future of technology …
Read more on Business Wire (press release)

Into the Crystal Ball: 4 Online Marketing Predictions for 2016
Online video is the future of content marketing. Major players like Facebook and Bing now offer video options for advertisers and Google is experimenting with in-Search Engine Results Page (in-SERP) video advertising. These moves prove that users are …
Read more on Business.com

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Posted by - January 16, 2016 at 9:17 am

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Student advertising group helps nonprofits, businesses

Student advertising group helps nonprofits, businesses
It's a win-win. That's how you'd describe a program at St. Cloud Technical & Community College that connects advertising and graphic design students with local nonprofits and small businesses for real world experience. The students get to practice …
Read more on St. Cloud Times

Hindustan Unilever: Volume growth uptick remains elusive
HUL's advertising and promotional cost as a percentage of sales has expanded sharply from 13.4 per cent in the March quarter to 14.5 per cent in the December 2015 quarter, its highest level over the past 14 quarters. All these efforts enabled the fast …
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Posted by - January 15, 2016 at 11:17 pm

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Latest Business To Business Advertising News

Kentucky ends Kynect ad campaign
The advertising campaign had been funded with federal money, and Jill Midkiff, a spokeswoman for the Cabinet for Health and Family Services, says that any money not spent will be returned to the federal government, the story said. Sponsored by …
Read more on Louisville Business First (blog)

Business / Diesel to break the final advertising taboo
Diesel's Spring and Summer 2016 campaign features some decidedly "cheeky" novelties. Renzo Rosso's fashion house has decided to break the final advertising taboo, by testing advertising space for underwear on leading pornography websites such as …
Read more on Contenuti opinionistici

NBC Exec Outs Netflix Ratings for 'Jessica Jones,' 'Master of None,' More
"It's a very different business model," Wurtzel said of Netflix. "Their business model is to make you write a check next month. So not every program on Netflix is a broad appeal program …. I don't believe there's enough stuff on Netflix that is broad …
Read more on Hollywood Reporter

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Posted by - January 14, 2016 at 12:17 pm

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Latest Free Small Business Advertising News

Small Business Guide to Effective Radio Advertising
… for Texas small businesses to invite consumers to buy their products and services. The Good news is that it's very easy to get started. Fill out the information to the right you'll receive a FREE copy of The Small Business Guide to Effective Radio …
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Small business: Letting free WiFi make you money
GuestNet's primary objective is to help small businesses turn their WiFi into a moneymaker by posting on their landing pages advertising videos no longer than 25 seconds. A customer wishing to use the free wireless connection must watch an ad first …
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Posted by - January 14, 2016 at 3:18 am

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Latest Free Advertising For Small Business News

Strategies: 8 branding tips from Santa
Santa proves that you don't have to be a big corporation — though we really don't know how many elves he has on his payroll — or have a huge advertising budget — he gets a lot of free publicity — to develop a brand. Just like Santa, you can make …
Read more on USA TODAY

'Tis the Season to Support Small Business
Every six to eight weeks, the store's theme changes: from holidays to a wedding shop, a kids' boutique, Golden State merchandise and free trade-school classes. From a business standpoint, the pop-up concept works because much of the merchandise can …
Read more on Comstock’s Magazine

KDX will Exhibit a Wide Range of New Glasses-Free 3D Products at CES 2016
3D technology has wide-ranging applications in different industries including Media & Entertainment, Culture & Education, Business, and Communications. … KDX was found in August 2001, and made its IPO on the Shenzhen Stock Exchange Small and Medium …
Read more on PR Newswire (press release)

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Posted by - January 11, 2016 at 9:15 pm

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Latest Small Business Advertising News

GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years
According to a GoDaddy rep, the brand is moving on from the Super Bowl to targeted marketing geared toward small-business owners. "As you've been tracking us over the past several months, you've seen us shifting away from high-level domestic brand …
Read more on Adweek

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Posted by - January 11, 2016 at 2:17 pm

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Black Friday Backlash

Black Friday Backlash
Black Friday has become such a commercial and cultural staple that it begat a slew of other holiday traditions for the other days of the week, i.e., Cyber Monday, Giving Tuesday, Brown Thursday and even Small Business Saturday. Furthermore, what …
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Five Facebook Advertising Features You Haven't Tried Yet
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting …
Read more on Business 2 Community

Top 5 Resources for Affiliate Marketing and Referral Content
With over 100 billion recommendations per month, Revcontent is an undisputed leader in the native content advertising game. Revcontent offers geographic, demographic, contextual, channel, and site-specific targeting options. It also boasts some of the …
Read more on Small Business Trends

Profit From These Real World Small Business PPC Examples
As a small business there are so many thing to manage with your online marketing: SEO, PPC, email marketing, PR, blogging, etc. … Other than the small yellow "Ad" tag, you wouldn't even know that the #1 result on this search is a PPC advertisement.
Read more on Search Engine People (blog)

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Posted by - January 7, 2016 at 5:18 am

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Latest Small Business Internet Advertising News

Internet Marketing: A Small Business Guide
One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet. Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing …
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Posted by - January 5, 2016 at 6:16 pm

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