Archive for February, 2016

31 Advertising Tactics to Reach Your Customers

31 Advertising Tactics to Reach Your Customers
Here are 31 great ideas to help spread the word about your business. Years ago, advertising dollars were spent primarily on newspaper, … With online advertising comes a variety of advertising opportunities and strategies plus great analytics to …
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Super Bowl 50: Last hurrah for Canadian commercials
With a 30-second spot commanding up to U.S. $ 5 million this year, it's the latter that big business is banking on. But in Canada, where ads cost significantly less during the CTV broadcast, this may be the last hurrah for national brands to showcase …
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Posted by - February 28, 2016 at 3:16 am

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Latest Advertising Home Business News

Mary Fiumara, Mother in Indelible Prince Spaghetti Ad, Dies at 88
… long-running television commercial first broadcast in 1969, Mrs. Fiumara, playing a devoted, robust and aproned mother, convincingly hollers “Anthony! Anthony!” from a second-floor tenement window in the Italian North End of Boston to summon home …
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Posted by - February 25, 2016 at 9:18 pm

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Leo Van Munching Jr., Empire Builder for Heineken, Dies at 89

Leo Van Munching Jr., Empire Builder for Heineken, Dies at 89
By then, Heineken had been the best-selling imported beer in America for eight years, and according to Advertising Age, in 1979, it accounted for a whopping 41 percent of all imported beer sales in the country. Under Mr. Van Munching, the family …
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Vibes Celebrates One-Year Anniversary of WalletAds
CHICAGO–(BUSINESS WIRE)–Vibes, a mobile marketing leader, today announced its first-to-market, patent-pending mobile ad technology WalletAds™ has experienced tremendous growth and demand since launching a year ago. WalletAds has built a rich …
Read more on Business Wire (press release)

Adforce.com Partners with Triton Digital to Amplify Digital Audio Advertising
DUBLIN–(BUSINESS WIRE)–Adforce.com, a Dublin-based digital advertising network, today announced a partnership with Triton Digital, the leading technology provider for the audio industry, to bring the premium online audio advertising exchange, a2x®, …
Read more on Business Wire (press release)

Online Political Advertising a Key Influence Alongside TV Advertising
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Online political advertising is quickly being established as a key influence that complements TV advertising with respondents of all age groups, a new survey, released the day following Ted Cruz's victory in the …
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Posted by - February 23, 2016 at 3:17 pm

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4 Small Businesses That Won the Super Bowl (And How You Can Too!)

4 Small Businesses That Won the Super Bowl (And How You Can Too!)
The Super Bowl may seem like it's all about big business because of the absurd amount of money spent on advertising. With its astronomical prices for a 30-second spot reaching $ 5 million, most small businesses can't begin to cover a fraction of that …
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4 essential ways to market your small business
4 essential ways to market your small business. If you want to make more money, attract more of the right clients, and have more free time, you've got to spearhead the move. … But achieving your goals and creating different business results can be …
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Posted by - February 19, 2016 at 3:20 am

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Latest Small Business Web Advertising News

Regulators are failing to block fraudulent adverts
There are more obscure ways to do it, enabled by automation and the internet. The result is that no … Fraud also affects small businesses that use exchanges to place ads and lack the resources to protect themselves from criminality. There is little …
Read more on Financial Times

Blockchain innovator SatoshiPay offers alternative to advertising for web
… ways of monetising web content and digital goods in general. In an increasingly digital society, nanopayments allow for new business models that existing payment technology cannot facilitate due to its fee structure and trust models." … While big …
Read more on International Business Times UK

Google Hired Small Army To Fight Off Bad Ads
The motivation behind Google's effort to improve the ad-consuming experience for users isn't altruism. It's profits. The search giant generates most of its profits from advertising, a business model that would be in serious trouble if users suddenly …
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Posted by - February 16, 2016 at 9:21 pm

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Latest Free Advertising For Small Business News

Facebook Gives Million in Free Advertising to Small Businesses
Facebook is cozying up to small businesses in a big way with a new program that gives away $ 10 million in free advertising. The program, Facebook Marketing Solutions, which includes a partnership with the National Federation of Independent Business and …
Read more on Mashable

Rochdale Online offers free advertising to flood affected businesses
"Any business (in the Borough of Rochdale) that has been flooded can contact us from Tuesday 5 January and once we have verified the business has been flooded we will give them a free sponsored link advert for three months on Rochdale Online."
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The National launches free advertising for SMEs
Today The National launches free advertising for small businesses as part of a wider campaign to support the lifeblood of the UAE economy. Small- and medium-sized enterprises (SMEs) account for about 60 per cent of the UAE's non-oil economy and 90 per …
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Posted by - February 14, 2016 at 3:17 pm

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Latest Free Advertising For Small Business News

Inside Mark Zuckerberg's Controversial Crusade to Get Everyone Online
Facebook's acquisitions of Israeli startups Snaptu and Onavu have played a key role in the development of Free Basics, according to Buzzfeed. Getting people to use Free Basics will involve a whole other kind of partnership — one with small business …
Read more on Inc.com

How Newspapers are Unlocking the Full Sales Potential Behind Sponsored Content
This isn't a story about newspapers' dilemma about whether or not to produce sponsored content. It's not a story about the industry's need for journalistic resolve; nor is it a debate about the separation of Church (editorial) and State (advertising).
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Posted by - February 12, 2016 at 9:17 am

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Business calendar

Business calendar
Small Business Technology Development Center is hosting Introduction to Government Contracting, a free workshop geared for businesses and individuals interested in landing contracting opportunities. Free. 9 a.m.-11 a.m. at UNC Charlotte – Portal …
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How three companies got funding through a Start Up Loans partner
Obviously I had 'liked' some entrepreneurial and small business pages, so their algorithms thought I'd be a good person to advertise these loans to. … Friction Free Shaving couldn't have started trading without it – so it was pretty instrumental. LF …
Read more on SmallBusiness.co.uk

How to Make Money with Free Apps: Top 5 App Monetization Strategies
There are actually two ways to earn money with in-app advertising. The first one is clicks and impressions. In 2014, Facebook developers successfully employed well-targeted advertising and increased ad revenue by 151%. However, small companies often …
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Posted by - February 10, 2016 at 3:18 am

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Website 101: How to Grow Your Website Revenue With Native Ads

Website 101: How to Grow Your Website Revenue With Native Ads
Any website owner, whether you are a small start-up or a big one, would want to monetize the website in one way or another. There is no hard and fast rule … In this study, from Insights from Stanford Business, researchers say site owners can do …
Read more on Search Engine Journal

Apple's latest failure: advertising
Just four years later, CEO Tim Cook was already able to publicly admit that iAd was an extremely small contribution to Apple's entire business. With iAd only capturing 5.1 percent of mobile advertising market share in 2015, he probably wasn't wrong …
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Posted by - February 7, 2016 at 9:15 pm

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Increased Mobile LBS Advertising Driving LBS Market in Southeast Asia, Says

Increased Mobile LBS Advertising Driving LBS Market in Southeast Asia, Says
In this report, Technavio covers the present scenario and growth prospects of the LBS market in SEA for 2016-2020. The market size is based on revenues generated from various LBS applications in the region such as navigation and tracking, location …
Read more on Business Wire (press release)

News Corp profit slides on weaker newspaper revenues
Thomson noted that in newspaper operations, "print advertising remained challenged, but we are seeing growth in digital advertising and circulation revenues," and added that the company is "particularly focused on cost reductions and sharing services …
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The 10 things in advertising you need to know today
HomeAway is looking to hit home just how uncomfortable home-sharing can be by pointing out many of the odd habits that can be exhibited by guests. 8. Twitter is down for some users. Many visitors to the site are being greeted with an error message on …
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Posted by - February 5, 2016 at 3:16 pm

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25 Digital Marketing News Sources You NEED to Be Reading

25 Digital Marketing News Sources You NEED to Be Reading
Over the years, SEJ has grown from a small but dedicated blog into a diverse and reliable source of Internet marketing news with its finger on the pulse of everything search, social, SEO, and content. SEJ is also in the events business, running the …
Read more on WordStream (blog)

How Imgur is taking on Facebook and Twitter as 'geek culture' goes mainstream
Imgur, which began in 2009 as a university side project to create a simple way to share images, now claims to be the top online destination for millennial men in the US — over Facebook, Twitter, and Twitch (according to September comScore data …
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Businesses turn to marketing on Facebook
“An engineer or a golf course architect, when they're looking for a geomembrane,” Baron said, “the first thing they're going to do is go on the Web and look for the players.” About 45 million small … Hand owns his own video production firm, Hand in …
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Posted by - February 1, 2016 at 3:16 am

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