Brands rise to the creative challenge of DOOH

Brands rise to the creative challenge of DOOH
Advertisers are making the most of digital out-of-home but there is more to come, leading creatives promise. as the fifth anniversary of ocean's digital creative competition looms, Campaign looks at how far the medium has come in such a short space of …
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With App and Premium Plan, The Times Expands Online Offerings
The New York Times and other news publications have been seeking new ways to increase revenue to offset declines in advertising and circulation. Since introducing a subscription model on its website, The Times has increased its digital subscriber base …
Read more on New York Times

AOL to Build First Cross-Screen Programmatic Advertising Platform – ONE by AOL
SAN FRANCISCO–(BUSINESS WIRE)–AOL Inc. (AOL) today unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers. ONE by AOL will leverage the teams and technologies behind Adap.tv, AdLearn Open …
Read more on Business Wire (press release)

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